ASKET

FOUNDERS: Jakob Dworsky and August Bard Bringéus
ORIGIN: Sweden

THE WORLD DOESN’T NEED ANOTHER FASHION BRAND. And certainly doesn’t need more clothing. Garments, products of delicate labour and precious resources, have lost their value. We buy more and use them less than ever - packing our wardrobes, filling landfills and fueling incinerators. All at the expense of our society and planet. ASKET exists to end this. They don’t design for seasons, they create for forever. When something isn’t perfect they improve it. When something is broken they mend it. Their definition of progress is reduced wardrobes. Built on pieces that will stand the test of time. Both in craftsmanship and design. They envision a world free of fast consumption. A world with less clutter, less waste, less smoke and mirrors. The Pursuit of Less. Visit ASKET